top of page
All of my work
A full look at everything I've produced, designed, and built.
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started
The Creator House
BRIEF
Sweet Fish Media had a vision: bring podcast guests to Orlando for in-person video recordings in a space that felt unlike anything else. There was no studio. No blueprint. No team. Just a budget, a vacant house, and a deadline of January 1st.
I was handed the keys and told to make it work.
WHAT I DID
With a $35K budget and one quarter to execute, I developed 9 original pitch decks, got one approved, designed the layout of the entire house from scratch, ordered all furniture in advance, hand-assembled everything at a temporary location, and had it fully operational by January 1st. I built all of it alone.
Once the house was running, I designed and operated the full guest experience end to end: from pre-production outlines and flight bookings, to airport pickups, breakfast, directing recording sessions, dinner, and back again. I monitored multiple Blackmagic 4K and Sony cameras from a live switcher, managed audio and lighting, and guided every conversation on camera.
I also personally designed every guest gift: hand-stamped leather candles, an original branded t-shirt designed in collaboration with our graphic designer, and a fully written and designed Creator House newspaper printed on real newsprint.
After running the entire operation solo for a month, I hired and trained a full team (house assistant, social media coordinator, house manager, and DIT), built all the systems, wrote all the processes, and handed it off running smoothly.
Every guest who recorded at the Creator House left a rave review.
*Every object in the videos below, every piece of furniture, every light, every set, every detail, I personally selected, ordered, assembled, and placed.
Sweet Fish Media had a vision: bring podcast guests to Orlando for in-person video recordings in a space that felt unlike anything else. There was no studio. No blueprint. No team. Just a budget, a vacant house, and a deadline of January 1st.
I was handed the keys and told to make it work.
WHAT I DID
With a $35K budget and one quarter to execute, I developed 9 original pitch decks, got one approved, designed the layout of the entire house from scratch, ordered all furniture in advance, hand-assembled everything at a temporary location, and had it fully operational by January 1st. I built all of it alone.
Once the house was running, I designed and operated the full guest experience end to end: from pre-production outlines and flight bookings, to airport pickups, breakfast, directing recording sessions, dinner, and back again. I monitored multiple Blackmagic 4K and Sony cameras from a live switcher, managed audio and lighting, and guided every conversation on camera.
I also personally designed every guest gift: hand-stamped leather candles, an original branded t-shirt designed in collaboration with our graphic designer, and a fully written and designed Creator House newspaper printed on real newsprint.
After running the entire operation solo for a month, I hired and trained a full team (house assistant, social media coordinator, house manager, and DIT), built all the systems, wrote all the processes, and handed it off running smoothly.
Every guest who recorded at the Creator House left a rave review.
*Every object in the videos below, every piece of furniture, every light, every set, every detail, I personally selected, ordered, assembled, and placed.
Camp Finatic 2023
BRIEF
Sweet Fish Media was a fully remote company. Most of the team had never met in person. When the owner mentioned the idea of a first all-team gathering, I volunteered to make it happen.
WHAT I DID
While working remotely from Pensacola as Lead Writer, I volunteered to take on the entire production of Camp Finatic solo: a role I had no prior training for.
I designed the full experience from concept to execution, coordinated with our graphic designer to create an original Camp Finatic brand, and used that brand to produce custom merchandise including trucker hats, t-shirts, branded s'mores, an iron stamp to brand the burger buns, stickers, keychains, and drawstring backpacks. I also sourced and ordered camp supplies for every attendee including mini LED lanterns, field notebooks, sleeping bags, pillows, and toiletries.
I personally collected flight information for all 18 attendees and booked every single ticket. I rented three Sprinter vans, secured an Airbnb near MCO for the first night, and coordinated a full a la carte activity menu with Circle F Dude Ranch in Polk City including a high ropes course, the blob, paintball, axe throwing, kickball, and a bonfire.
The event ran on schedule March 8 through 10, 2023. 18 attendees. $30K budget. Final cost: $13,392. Over $16,000 under budget.
People still wear the t-shirts.
Sweet Fish Media was a fully remote company. Most of the team had never met in person. When the owner mentioned the idea of a first all-team gathering, I volunteered to make it happen.
WHAT I DID
While working remotely from Pensacola as Lead Writer, I volunteered to take on the entire production of Camp Finatic solo: a role I had no prior training for.
I designed the full experience from concept to execution, coordinated with our graphic designer to create an original Camp Finatic brand, and used that brand to produce custom merchandise including trucker hats, t-shirts, branded s'mores, an iron stamp to brand the burger buns, stickers, keychains, and drawstring backpacks. I also sourced and ordered camp supplies for every attendee including mini LED lanterns, field notebooks, sleeping bags, pillows, and toiletries.
I personally collected flight information for all 18 attendees and booked every single ticket. I rented three Sprinter vans, secured an Airbnb near MCO for the first night, and coordinated a full a la carte activity menu with Circle F Dude Ranch in Polk City including a high ropes course, the blob, paintball, axe throwing, kickball, and a bonfire.
The event ran on schedule March 8 through 10, 2023. 18 attendees. $30K budget. Final cost: $13,392. Over $16,000 under budget.
People still wear the t-shirts.
On-Location Productions
BRIEF
While building and running the Creator House, I was simultaneously managing a separate operation entirely: traveling to client locations across the US and Canada to produce on-site recordings. No studio. No controlled environment. Just gear, a plan, and the ability to make it work anywhere.
WHAT I DID
Over the course of my time at Sweet Fish I conducted 10+ on-location productions across six cities and two countries including Las Vegas, Toronto, Nashville, New Orleans, Orlando, and New York.
Early trips I traveled with a small team, learning the ropes of field production, client communication, and on-site setup. By my fourth trip to Toronto I was going alone, hiring local videographers and audio engineers on the ground and overseeing the entire production myself.
International travel added a layer of complexity that most producers never deal with. Every trip to Canada required managing a carnet, the customs documentation required for all professional video gear crossing international borders. I managed this process every time without incident.
I hauled the gear myself on most trips: three Blackmagic 4K cameras, multiple Shure SM7B microphones, hard drives, computers, audio cables, power bricks, and lighting. All of it through airports, hotels, and conference halls solo.
Productions ranged from a makeshift hallway set at a Las Vegas trade show, a large conference recording in Nashville, a luxury hotel shoot in Orlando, and a New York studio session with Gary Vaynerchuk and Shawn Nelson, founder of Lovesac.
Throughout all of it I maintained budget sheets for every trip, kept the Creator House team operational back in Orlando, and never lost sight of the aesthetic. Every frame needed to look right. Every set needed to feel intentional. Even on the road.
While building and running the Creator House, I was simultaneously managing a separate operation entirely: traveling to client locations across the US and Canada to produce on-site recordings. No studio. No controlled environment. Just gear, a plan, and the ability to make it work anywhere.
WHAT I DID
Over the course of my time at Sweet Fish I conducted 10+ on-location productions across six cities and two countries including Las Vegas, Toronto, Nashville, New Orleans, Orlando, and New York.
Early trips I traveled with a small team, learning the ropes of field production, client communication, and on-site setup. By my fourth trip to Toronto I was going alone, hiring local videographers and audio engineers on the ground and overseeing the entire production myself.
International travel added a layer of complexity that most producers never deal with. Every trip to Canada required managing a carnet, the customs documentation required for all professional video gear crossing international borders. I managed this process every time without incident.
I hauled the gear myself on most trips: three Blackmagic 4K cameras, multiple Shure SM7B microphones, hard drives, computers, audio cables, power bricks, and lighting. All of it through airports, hotels, and conference halls solo.
Productions ranged from a makeshift hallway set at a Las Vegas trade show, a large conference recording in Nashville, a luxury hotel shoot in Orlando, and a New York studio session with Gary Vaynerchuk and Shawn Nelson, founder of Lovesac.
Throughout all of it I maintained budget sheets for every trip, kept the Creator House team operational back in Orlando, and never lost sight of the aesthetic. Every frame needed to look right. Every set needed to feel intentional. Even on the road.
Love School
BRIEF
I had spent years producing content for other people. Building their sets, directing their recordings, growing their audiences. When I left Sweet Fish I wanted to know if I could do it for myself, from scratch, with no team, no budget, and no audience.
So I did.
WHAT I DID
Starting in May 2025 I built my own studio setup, taught myself on-camera performance, and began posting daily across Instagram, TikTok, and YouTube. I had never been in front of a camera professionally. I started anyway.
The first TikTok video I ever posted got 1.2 million views.
What followed was nearly a year of daily content production, platform research, and audience development. I studied how Instagram, TikTok, and YouTube each reward different content formats and adjusted my strategy accordingly. I tested formats relentlessly until I found what worked. By November 2025 I had found my lane and the growth became consistent.
From January 1 to April 2026 I grew from under 1,000 followers to 7,869 on Instagram. A single video hit 1.2 million views on TikTok and 900,000 on Instagram simultaneously. Dozens of others hit between 50,000 and 300,000 views.
Beyond the content itself I built the full business infrastructure around it: email list strategy, lead magnets, platform selection, monetization tools, and a four week course that I trial tested and sold. I learned why platforms like Patreon hurt creators long term, why Linktree creates buyer barriers, and why follower count is often a vanity metric compared to an owned email list.
I have posted at least one piece of content every single day since early 2025 without exception.
12,500 followers across three platforms. Built alone. From zero.
I had spent years producing content for other people. Building their sets, directing their recordings, growing their audiences. When I left Sweet Fish I wanted to know if I could do it for myself, from scratch, with no team, no budget, and no audience.
So I did.
WHAT I DID
Starting in May 2025 I built my own studio setup, taught myself on-camera performance, and began posting daily across Instagram, TikTok, and YouTube. I had never been in front of a camera professionally. I started anyway.
The first TikTok video I ever posted got 1.2 million views.
What followed was nearly a year of daily content production, platform research, and audience development. I studied how Instagram, TikTok, and YouTube each reward different content formats and adjusted my strategy accordingly. I tested formats relentlessly until I found what worked. By November 2025 I had found my lane and the growth became consistent.
From January 1 to April 2026 I grew from under 1,000 followers to 7,869 on Instagram. A single video hit 1.2 million views on TikTok and 900,000 on Instagram simultaneously. Dozens of others hit between 50,000 and 300,000 views.
Beyond the content itself I built the full business infrastructure around it: email list strategy, lead magnets, platform selection, monetization tools, and a four week course that I trial tested and sold. I learned why platforms like Patreon hurt creators long term, why Linktree creates buyer barriers, and why follower count is often a vanity metric compared to an owned email list.
I have posted at least one piece of content every single day since early 2025 without exception.
12,500 followers across three platforms. Built alone. From zero.
Camp Finatic 2024
BRIEF
After Camp Finatic 2023, the bar was set. When it came time for the second all-team gathering, we had a full production house at our disposal. The question was what to do with it.
WHAT I DID
Camp Finatic 2024 was built around the Creator House itself. I designed a full multi-day experience for the entire Sweet Fish team that moved between the house and Orlando.
Off site I coordinated a day of laser tag, go-karts, and arcade, followed by a group dinner at Medieval Times. Back at the house I arranged a live band, a poolside s'mores and bonfire night, and a cocktail competition where teams created original branded cocktails and the winning drink became the official Creator House guest cocktail.
I hosted a murder mystery event myself, sourcing and running the entire experience for the group.
Every detail was designed to make the team feel like the house was built for them: the same standard I held for every outside creator who walked through the door.
After Camp Finatic 2023, the bar was set. When it came time for the second all-team gathering, we had a full production house at our disposal. The question was what to do with it.
WHAT I DID
Camp Finatic 2024 was built around the Creator House itself. I designed a full multi-day experience for the entire Sweet Fish team that moved between the house and Orlando.
Off site I coordinated a day of laser tag, go-karts, and arcade, followed by a group dinner at Medieval Times. Back at the house I arranged a live band, a poolside s'mores and bonfire night, and a cocktail competition where teams created original branded cocktails and the winning drink became the official Creator House guest cocktail.
I hosted a murder mystery event myself, sourcing and running the entire experience for the group.
Every detail was designed to make the team feel like the house was built for them: the same standard I held for every outside creator who walked through the door.
bottom of page