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Love School
Client
Independent
Type of Client
Self-Directed Content Brand
Category
Content Strategy, Production, Audience Growth, Monetization
BRIEF
I had spent years producing content for other people. Building their sets, directing their recordings, growing their audiences. When I left Sweet Fish I wanted to know if I could do it for myself, from scratch, with no team, no budget, and no audience.
So I did.
WHAT I DID
Starting in May 2025 I built my own studio setup, taught myself on-camera performance, and began posting daily across Instagram, TikTok, and YouTube. I had never been in front of a camera professionally. I started anyway.
The first TikTok video I ever posted got 1.2 million views.
What followed was nearly a year of daily content production, platform research, and audience development. I studied how Instagram, TikTok, and YouTube each reward different content formats and adjusted my strategy accordingly. I tested formats relentlessly until I found what worked. By November 2025 I had found my lane and the growth became consistent.
From January 1 to April 2026 I grew from under 1,000 followers to 7,869 on Instagram. A single video hit 1.2 million views on TikTok and 900,000 on Instagram simultaneously. Dozens of others hit between 50,000 and 300,000 views.
Beyond the content itself I built the full business infrastructure around it: email list strategy, lead magnets, platform selection, monetization tools, and a four week course that I trial tested and sold. I learned why platforms like Patreon hurt creators long term, why Linktree creates buyer barriers, and why follower count is often a vanity metric compared to an owned email list.
I have posted at least one piece of content every single day since early 2025 without exception.
12,500 followers across three platforms. Built alone. From zero.
