The Creator House

BRIEF

Sweet Fish Media had a vision: bring podcast guests to Orlando for in-person video recordings in a space that felt unlike anything else. There was no studio. No blueprint. No team. Just a budget, a vacant house, and a deadline of January 1st.

I was handed the keys and told to make it work.


WHAT I DID

With a $35K budget and one quarter to execute, I developed 9 original pitch decks, got one approved, designed the layout of the entire house from scratch, ordered all furniture in advance, hand-assembled everything at a temporary location, and had it fully operational by January 1st. I built all of it alone.

Once the house was running, I designed and operated the full guest experience end to end: from pre-production outlines and flight bookings, to airport pickups, breakfast, directing recording sessions, dinner, and back again. I monitored multiple Blackmagic 4K and Sony cameras from a live switcher, managed audio and lighting, and guided every conversation on camera.

I also personally designed every guest gift: hand-stamped leather candles, an original branded t-shirt designed in collaboration with our graphic designer, and a fully written and designed Creator House newspaper printed on real newsprint.

After running the entire operation solo for a month, I hired and trained a full team (house assistant, social media coordinator, house manager, and DIT), built all the systems, wrote all the processes, and handed it off running smoothly.

Every guest who recorded at the Creator House left a rave review.

*Every object in the videos below, every piece of furniture, every light, every set, every detail, I personally selected, ordered, assembled, and placed.