Camp Finatic 2023

BRIEF

Sweet Fish Media was a fully remote company. Most of the team had never met in person. When the owner mentioned the idea of a first all-team gathering, I volunteered to make it happen.


WHAT I DID

While working remotely from Pensacola as Lead Writer, I volunteered to take on the entire production of Camp Finatic solo: a role I had no prior training for.

I designed the full experience from concept to execution, coordinated with our graphic designer to create an original Camp Finatic brand, and used that brand to produce custom merchandise including trucker hats, t-shirts, branded s'mores, an iron stamp to brand the burger buns, stickers, keychains, and drawstring backpacks. I also sourced and ordered camp supplies for every attendee including mini LED lanterns, field notebooks, sleeping bags, pillows, and toiletries.

I personally collected flight information for all 18 attendees and booked every single ticket. I rented three Sprinter vans, secured an Airbnb near MCO for the first night, and coordinated a full a la carte activity menu with Circle F Dude Ranch in Polk City including a high ropes course, the blob, paintball, axe throwing, kickball, and a bonfire.

The event ran on schedule March 8 through 10, 2023. 18 attendees. $30K budget. Final cost: $13,392. Over $16,000 under budget.

People still wear the t-shirts.